“Professional Evidence” may become more important to many small service businesses than physical evidence. Thinking marketing…

This episode is a collection of thoughts about PRODUCT, one of the 7Ps of the marketing mix. Attention is focused on small businesses, especially micro-businesses with 1 to 4 employees. It is this sector of small businesses that find it challenging to afford marketing services to help their businesses grow, and many entrepreneurs have little or no experience in marketing. Of the 7Ps, product (or service) is the most important. Thinking marketing...


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